I’m wondering if Norvina dropped the pallets so shortly as a result of she discovered about Tati's launch. 😆
In the long run, there are a number of classes of individuals: those that accumulate every little thing from a model or who’re crucial (will purchase every little thing, whatever the publication), those that are make-up junkies, make-up artists or small influencers (who purchase some components of the variations, primarily what appears to be nearer to their aesthetics / wants), those that are captivated with make-up (perhaps shopping for a pallet a month, perhaps extra throughout holidays / gross sales), those that like make-up and have small collections (perhaps shopping for 1 to three pallets a yr, excluding items).
It will be fascinating to know the way a lot cash every class really spends, however the first two classes have few employees and are saturated with merchandise.
The opposite two are larger and I don’t assume they belong to the Norwegian market; however they belong to the market section of the opposite pallet Anastasia (that's why I nonetheless don’t perceive why this isn’t a separate model).
I do know that if all manufacturers do it, gross sales / advertising research have confirmed that it really works. The query is when will the market saturate the market and the bubble burst? As a result of 2019 was the yr of the foundations and palettes of eye shadows; 2020 would be the yr of one thing else or reducing.