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The fragrance campaigns have change into stunning formulation and are over since Carmen Kass's iconic Christian Dior marketing campaign and Sophie Dahl's legendary and controversial marketing campaign for Yves Saint Laurent. Lately, much less has all the time been extra and Loewe is maintaining the development with the revealing of its newest perfume promoting marketing campaign. Discussion board favourite Kris Grikaite performs the lead position within the marketing campaign for Loewe's Aura perfume. The Russian mannequin drips into gold as he poses in entrance of a white background for the picture Craig McDean.

Loewe & # 39; Aura & # 39; Fragrance 2019: Craig McDean's Kris Grikaite

IMAGE: PERFUMESLOEWE.COM

For almost all of the members of our discussion board, the marketing campaign was completely profitable. "It's actually very spectacular as a magnificence. The fragrance campaigns have change into so literal and old school that I feel it's a winner. Loewe may be very current within the information, "congratulated Benn98.

"Now it's nice, I adore it after they make enjoyable and inventive footage for the campaigns," FashionMuseDior introduced.

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"I adore it, only for the way in which it doesn’t lack affect, even should you really feel extra stunning as a substitute of a fragrance marketing campaign. An occasion as dynamic and as placing as it is a welcome change from Jennifer Lawrence's Pleasure by Dior marketing campaign for pedestrians, "stated Vogue28.

Joromana shared the identical enthusiasm: "I really like how stunning it’s. I don’t get it as promoting for a fragrance, particularly for a model like Loewe. However as an remoted picture, it's very stunning and all the time pleased to see Kris Grikaite in any matter.

Though not everybody was pleased. "The lens and the angle used don’t supply any visible curiosity. All I see here’s a banal magnificence shot. The make-up is wild so why not use it as inspiration for pictures? ", Is interviewed GivenchyMan.

"Has a chemical compounds manufacturing unit exploded? As a result of Kris appears to have survived a catastrophe. Trying on the image offers me uncomfortable chills, "stated Royal-Galliano.

Love what you see? Share your ideas on Loewe's newest information and be a part of the dialog right here.

 


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