We nonetheless remorse the lack of Karl Lagerfeld. It's exhausting to consider that we've had 4 collections and a significant promoting marketing campaign since we left. Chanel's 2019 autumn marketing campaign launched Virginie Viard's elegant aesthetic into the well-known French style home, and the brand new bulletins from the model's Cruise 2020 assortment are doing the identical. The fashions of the second, Adut Akech, Anna Ewers, Fran Summers, Jing Wen, Kerolyn Soares, Kiki Willems and Vittoria Ceretti pose in entrance of the white backdrop for the photographer Karim Sadli, whereas the ladies current the gathering impressed by the journey of countryside. Max Pearmain.
Much less is all the time extra, proper? The marketing campaign has divided our boards. "Completely horrible merchandise. I had by no means considered seeing the day Chanel appeared low-cost, however right here we’re! The jackets appear to be terry material after which put on $ 2 leggings. To prime it off, you'll discover a belt made up of remnants of chains and present wrapping ribbons. What a catastrophe! Proclaimed Givenchy.
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"Karl knew learn how to get there, however sadly these folks don’t do it. You cannot have garments with out historical past and a marketing campaign with out historical past. If they’d used extra dynamic poses, like Max Mara, one thing enjoyable and enjoyable, it might have been a improbable marketing campaign, as a result of it might be tougher to note the faint garments that appear to be imitations. ", Launched Aracic.
Benn98 was not impressed both. "The appears within the first shot don’t appear very removed from Escada. Didn’t get it again within the tracks assortment. Not a great signal for Chanel. And these images appear a lot too industrial.
However not everybody was sad with the end result. "It's not dangerous, it's not offensive, nevertheless it's not very inspiring.I significantly suppose that Virginia is simply a palace cleaner earlier than they get there." don’t title a brand new CD that can take Chanel in a brand new path, the whole lot about his artistic decisions is guide, superbly executed, effectively designed, however not a lot to be desired, "reasoned TaylorBinque.
"Max Pearmain does Chanel! I'm right here for that … I feel the marketing campaign completely evokes the spirit of a few of Karl's greatest and easiest campaigns at Chanel, "mentioned Lola701.
"The black and white portraits are the most effective," famous Dfwn2n.
Take a look at the newest Chanel marketing campaign in full and be a part of the dialog right here.