Fashions are in all places proper now, not that we're complaining. Claudia Schiffer is at the moment on Vogue Russia, Gisele Bündchen pays tribute to Harper’s Bazaar Russia and now Kate Moss has simply been revealed as the brand new face of Ermanno Scervino. The Italian vogue model doesn’t obtain the popularity it deserves on our boards, however now we have been intently monitoring its campaigns since Luigi & Iango began taking pictures commercials (with Edie Campbell for spring 2019 and Doutzen Kroes for fall 2019). For spring 2020, the photographic duo captures Kate within the studio for contemporary black and white photographs.

Ermanno Scervino S / S 2020: Kate Moss by Luigi & Iango


However it’s using Photoshop that has change into the subject of dialog on our boards. "At this level, I might solely rent a CGI artist as a substitute of spending cash within the studio, mannequin, photographer, and so on.," mentioned tigerrouge.

"Your new anti-aging cream: Photoshop," mocked Nymphaea.

“Magnificent CGI Kate! Improper, however lovely anyway, "mentioned russianelf.

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"A transparent instance of how good use of Photoshop could make a picture work!" Apple repeated.

"At this level, I really feel like I've seen these actual photographs of Kate Moss 1000’s of instances earlier than," complained Nomar.

Lola701 shared the identical feeling: "There may be nothing extra annoying than a marketing campaign of Kate simply Kate … I might like to see her redo Prada, Vuitton, perhaps Versace. Something that doesn't attempt to imitate his private model. "

“I swear it could possibly be a fallout from his Alberta Ferretti fall 2016 marketing campaign and nobody would discover. It’s too related! Hair on the best facet of his face, just about the identical black and white poses … rattling. I imply, I'll nonetheless be there for a basic Kate Moss, but it surely's actually the artwork of doing nothing, "mentioned Aracic.

Ermanno Scervino S / S 2020: Kate Moss by Luigi & Iango


Study extra about Ermanno Scervino's spring 2020 marketing campaign and share your ideas right here.

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