Chanel has been on our toes since February after asserting that Marion Cotillard would turn out to be the subsequent face of her iconic No.5 fragrance. Journal covers for Vogue Paris, British Harper's Bazaar and ELLE France that includes the French actress sporting Chanel have saved us busy, however the wait is lastly over. Catherine Deneuve, Nicole Kidman and Gisele Bündchen have all been featured within the perfume campaigns all through its wealthy 99-year historical past and now Marion is becoming a member of the membership with the newest industrial captured by Steven Meisel. For the print marketing campaign picture (beneath), Marion is a imaginative and prescient sporting a gold embroidered gown (reinterpreted by Virginie Viard from an unique design by Gabrielle Chanel). Within the magic spot directed by Johan Renck (after the bounce), she dances on the moon alongside Jérémie Belingard.

Chanel “No. 5 & ​​# 39; Fragrance 2020: Marion Cotillard by Steven Meisel & Johan Renck


The marketing campaign garnered a variety of consideration on our boards. “I imply, she's attractive, but it surely's not a really thrilling image. It appears to be like flat. Too flat for Meisel, ”criticized Mikel.

"I don't see Meisel magic within the photographs," complained MDNA.

"I don’t prefer it. Chanel in my creativeness ought to be extra basic, timeless and nearly minimalist. Quite the opposite, it appears to be like like a Zuhair Murad industrial or a vacation model of the primary marketing campaign, ”mentioned a dissatisfied Royal-Galliano.

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Benn98 was additionally not leaping for pleasure: "I like the set design and wealthy colours for Christmas, however that's a bit an excessive amount of for me."

“I can't consider Meisel shot this. It screams Mario Testino for myself Annie Leibovitz, however not Meisel. It's cute, however I used to be anticipating just a little extra, ”WAVES mentioned.

However not everybody shared the identical sentiment. "It's very timeless and basic 90s type. I prefer it." It's wealthy, basic, barely old style and conservative, however not strained. Marion is extra alike right here than she ever regarded for Christian Dior, "admired Lola701.

"The picture of the print marketing campaign is impeccable and I like Virginie Viard's reinterpretation of the gown Gabrielle Chanel wore within the 1937 Cecil Beaton , which is such a particular contact," mentioned Vogue28.

Discover out extra in regards to the marketing campaign and be a part of the dialog right here.

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